Electric Vehicles

You know what? Electrical Vehicles (EVs) are pretty cool. Or, at least could be pretty cool.

EVs can deliver torque quickly. A car with a proper electric motor could potentially out accelerate any combustion engine. Electric motors can probably haul and tow more than any combustion engine vehicle (hence locomotives and industrial equipment that uses electric motors for power).

What they won’t be is “better for the environment.” That power still has to come from somewhere, and right now, that somewhere is coal and natural gas. Those batteries come from somewhere, and right now, that somewhere is rare earth mineral mines, which are worse for the environment than lots of other “dirty” industrial processes.

Even with all that, EVs suffer from a marketing problem. Companies that make EVs are targeting the millennial, who notoriously have no money. More importantly, they use the same selling points on everyone, including all of us who want nothing to do with millennials, much less be compared to them.

If this is who you are marketing to, you’re doing it wrong. Image courtesy of http://www.pexel.com/

The guy in the above picture isn’t going to buy an electric truck or an electric sports car. If you use him in the ad, any Gen-X or boomer who might have money to buy an EV isn’t going to, either.

Sell up the good points- high torque, fast acceleration. Already, the new electric F-150 can smoke the gasoline model, going 0-60 mph in 4.4 seconds. Why not play that up, instead of saying how great it is for the environment, and trying to shame people into buying it?

Thank you for reading my post.

Tags: electric vehicle, EV